What Is Your Niche Marketing Footprint?

August 16, 2008

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The Niche Marketing Footprint describes your presence within a niche market. In traditional marketing terms it might be measured in terms of market penetration.

In the online world, your Niche Marketing Footprint will be determined by the number of links that lead to your site, the importance of those links and the relevance of those links.

For example, it is better to have just one link from a high traffic, authority site that is a good match to the theme of your site than it would be to have lots of links from sites with no relevance at all.

So your Niche Marketing Footprint is derived from quality before quantity.

The more links and traffic you can get from high quality and relevant sites, the more your Niche Marketing footprint will grow.

Your objective is to ensure that your footprint is larger and covers a much bigger area of the niche market than any of your competitors.

2 Comments »

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