By profiling our target customer and identifying three specific areas we can identify where we should focus our time and attention.

Interest: Which topics display the highest levels of energy, interest and enthusiasm? What’s the main theme? What are people talking about? What are the biggest problems?

Experience: What do these people have in common? What is your experience in this area? Can you present a credible brand and personality? Do you have the necessary skills, knowledge and experience to meet the demands and needs of the market?

Location: Where does your target audience hang out? Are they accessible? Where will you find the largest groups? Who are the people of influence?

The more you focus your marketing and promotion efforts on your primary target market, the more likely it is that you will get a higher return on your investment.